Christine Verini serves as vice president of Corporate Communications and Advocacy at Eisai Inc. In this position, she oversees the company's internal and external communications functions. This includes the strategic direction for corporate and brand media relations, as well as outreach to and relationships with patient advocacy and professional organizations. She is also a member of the company's Executive Committee.
Ms. Verini joined Eisai in 2009 as group director of Oncology New Product Marketing, a position in which she was responsible for the brand plan and launch of the company's oncology product Halaven®. In late 2010, she was named to the positions of executive director of Eisai Value Maximization Systems, head of Women's Oncology and the global launch leader for all of Eisai's oncology products. In this three-pronged role, she was in charge of the commercial drug development and lifecycle management plans; built and oversaw the global oncology team's marketing, market research and pre-commercial activities; and established the pre-commercial strategic directions for all pre-launch activities. Ms. Verini also created Magnolia™, a women's oncology program, which is designed to give women living with cancer a way to address their challenges. The program's first initiative Magnolia Meals at Home™, which was launched in May 2012, provides meals at no cost to patients and families living with breast cancer. She continues to oversee the development of corporate programs that focus on patients' needs.
Prior to joining Eisai, Ms. Verini spent eight years at Sanofi-aventis U.S. A Registered Pharmacist by training, she began her career at Sanofi as a medical liaison in Oncology before serving in a number of marketing roles for the company's Oncology business. In these positions, she created and developed key brand strategies, launched various health care professional initiatives and direct-to-consumer campaigns.
Ms. Verini received her Bachelor of Science in Pharmacy from St. John's University. She serves on the Board of Directors of CancerCare New Jersey, as well as boutron, an independent health information organization that seeks to educate, inform and empower women to make smart health choices for themselves and their families. In 2009, she received The Woman in Industry Award (TWIN) from the YWCA of Bergen County, which recognizes women who have achieved responsible managerial, executive or professional positions and have made noteworthy contributions to their industries.